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Polymarket Continues Expansion in Sponsorship Deal with Mexico's Liga MX

Jon Young Jon Young
Polymarket Continues Expansion in Sponsorship Deal with Mexico's Liga MX

Polymarket, the world’s biggest prediction market site, is expanding its reach into soccer with a data deal with Mexico’s top league.

Polymarket becomes the official prediction market provider for Liga MX in the U.S. as part of the deal. The league will provide invaluable market data to Polymarket in a return agreement.

At a Glance:

  • Polymarket becomes the exclusive partner of Liga MX in the United States
  • It becomes the official online prediction market partner 
  • In return, Liga MX’s data partner, Genius Sports, will provide official data
  • Polymarket currently enjoys a market lead over Kalshi and others
  • 2026 World Cup trades on Polymarket already at $2 billion

Love affair with soccer continues for Polymarket

The prediction market site has had a busy spring, with a range of partner deals signed with global sports leagues:

Polymarket eyes huge Mexican soccer fanbase

Polymarket already has a lead among prediction market sites, with more event contracts and higher volume than close rivals like Kalshi.

The deal with Liga MX is a smart one, as it’s one of the most-watched soccer leagues in the United States.

The most recent Liga MX season averaged over 500,000 viewers per match on Spanish-language channels in the U.S. That made Mexico’s domestic soccer league the most popular in the country, ahead of the MLS and La Liga.

Verified soccer data key to the prediction market model

Expanding brand awareness among American soccer fans is important to Polymarket. However, data accuracy and integrity are key to its growing success, too.

Prediction market traders thrive on accurate research to set prices and take orders. Liga MX’s data partner, Genius Sports, uses its GeniusIQ platform to get up-to-the-minute information from every stadium. That’s vital for Polymarket to tap into.

“This partnership with Polymarket represents an innovative opportunity to further engage our passionate fanbase in such an important market for LIGA MX as the U.S. territory is, through new digital experiences, while maintaining the integrity and credibility that are fundamental to our competitions,” said José Romano, FMF's (Federacion Mexicana de Futbol Asociacion) Commercial VP.

“LIGA MX is one of the most exciting and widely followed football leagues in the world,” added Ari Borod, President of Sports Business Development at Polymarket.

"Genius Sports' official data and integrity infrastructure ensures every LIGA MX market on Polymarket is built on the foundation of trust and transparency the league and its fans deserve."

FIFA World Cup set to drive interest in Mexican football

The FIFA World Cup kicks off this week, with Mexico among the co-hosts. It’s the first time since 1986 that Mexico has hosted World Cup games. The tournament is certain to increase interest in Mexico’s stadiums and players and, by association, in its top-tier domestic league.

Trading on the FIFA World Cup is already at a staggering $2 billion on Polymarket’s online platform. That’s before a ball has even been kicked.

Unlike online sportsbooks, which offer centralized odds, prediction markets let customers set the price. You can place orders and purchase shares in teams, players, or specific outcomes.

Share prices move in real time as they are bought and sold. Therefore, it’s possible to lock in profits by selling back onto the market early.

With more accurate information on every ball kicked, the growth of prediction markets is set to continue.