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PlayersBest Awards – Best Betting Provider

Last Updated on 07/07/2024

There is a whole galaxy of online betting providers, each claiming to be the best bookmaker in town. At times, the lines become somewhat blurred and it’s difficult assessing which are indeed, the best bookmakers around! That’s where our team of dedicated colleagues at, come in.

Instead of you having to sift through pages and pages of information, our team has compiled a list of the best bookmakers. With thorough analysis and attention to detail, we bring you the stringent PlayersBest lab test – culminating in the find of a century. Read on to find out more about who is the best sports betting provider, today! If you enjoy a good casino platform, check out our Best Online Casino awards.

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Current Winners on Best Betting Provider

24 users have already voted

Online bookmakers top the space charts

Before embarking on your mission to the center of the gambling universe, you can take one thing for granted – online bookmakers triumph over brick-and-mortar betting shops, time and time again. Do you remember the days of having to wait in order to place a bet? Having to stick to traditional bet types? Being limited in terms of choice? We personally try and forget. Online bookmakers bring us a bigger, better, and more creative betting experience. As we mind our way through the gambling universe, lest we forget the fortunate position we find ourselves in. Without the best betting provider online, we would all be left out in the dark. For a general overview, you’re welcome to take a look at the Sports Betting awards.

How does PlayersBest assess?

Bookmakers continue to appear and disappear. Some stay for a while, where others flounder and fall. Summiting the peak of the best bookmaker list is one thing, sticking around quite another. Before any provider manages to make it onto our best bookmaker list, we assess it in great detail. A giant telescope is no match for our acute precision. Bookmakers must tick three main criteria, and have the ability to go above-and-beyond. At, it is noted and appreciated when a bookmaker is able to offer something extra. Without further ado, the three key areas that our Betting provider reviews aim to assess are:

  • Range
  • Handling
  • Innovation

The countdown begins to find our best bookmaker award. Each of the three areas tackles a different element of what it takes to be the best. In the following section, we will elaborate on what range, handling, and innovation mean. You will soon understand what makes a good bookmaker great!

Best Providers

Range: Shooting for Mars, or simply the Moon?

In terms of range, it is important to look at what kind of betting products are available to you. For the best sports betting provider, it’s important to consider available markets, bet types, and associated limits. We’d hate to recommend a betting provider to you, only for you to be unable to bet on your favourite sport.

Nowadays, the best bookmakers offer you in excess of 20 sports to bet on. Moreover, you’ll be able to bet on niche markets – for the refined bettor. Politics, eSports, and virtual sports are also prevalent. Bookmakers who offer their customers the chance to bet on popular reality shows will boost their rating even further. There needs to be a good balance between quality and quantity.

Secondly, and most importantly, range takes into account the bonuses and promotional offers on display. The laboratory is deeply concerned with exciting promotional offers. Without them, a dull day at work becomes duller. The best bookmakers offer new and existing customers enticing bonuses. As a new customer, you should expect your best bookmaker to provide a sufficient welcome bonus. A welcome bonus should match your qualifying deposit or bet, or reimburse you in the case of an unsuccessful bet. The best bookmakers will allow you to find your feet and use a bonus or free bet in order to experience their platform. Bookmakers that don’t offer customers welcome offers or regular promotions, will fail to walk away with an award. For the best sports bonuses, take a look at the Best Sports Betting Bonus awards. If you enjoy a decent bonus regardless of the betting product, check out the Best Online Casino Bonus.

Defy physics to beat the odds

Leaving gravity behind is only one of your missions. Shuttle up and take advantage of the best odds. It might seem as if all odds are rather similar. This can be true. However, we urge you to keep a keen eye out for bookmakers with generous odds. It is possible that the best bookmakers offer vastly more competitive odds than their rivals. In addition to on-average better odds, bookmakers that consistently come through in this department get a mention.

You don’t have to keep track of this though. The best betting providers with great odds will make it onto our list. At, you can rest assured you’ll find great bookies with generous odds. We even provide you with a fantastic Sportsbook Comparison page.

Extraterrestrial Range Points

Bookmakers can score additional points for their range rating if they go the extra mile.

  • More than 25 sports on offer
  • Wide selection of subsequent betting markets
  • Exposure to domestic and international competitions and tournaments
  • Extensive range of odds (don’t favour one type of player)

Best Providers

Handling: In for a safe landing?

The second key area, and as important as any other, is handling. This encompasses all of the fundamentals of an online bookmaker. From website usability to customer service. From payment options to security and licensing. This area ensures that all runs well and that there are no crash landings to speak of. You don’t want to be placing a last-minute bet only to realize you’ve stalled mid-air.

Usability: Hit or Miss

Without a fully-functioning betting platform, bookmakers will not take it to the next level. From the ease of navigation to placing a bet, the best sports betting provider has a streamlined platform. You should be able to access all the landing pages without having to wait and there should be sufficient information on the site. Creating an account must be straightforward. We believe a lot in first impressions and once we hit the home page, we’ll already begin forming an idea in our minds of how well the provider operates. This might not be fair but it is true. The world of online betting is fast-paced and slow betting platforms won’t do.

Customer Service: Ground control check

We place a lot of value in a well-oiled support system. A functioning customer service department is the backbone of a happy customer base. You will definitely want a responsive team willing to help at short notice. Imagine your rocket boosters fail to launch, and the ground-staff are all at the pub. The best bookmakers have multiple lines of communication open for customers. Any queries or issues with accounts can be cleared up by using one of the available contact options. You should jot down the relevant email address or make use of the live chat function.

Payment Options: Putting fuel in our tank

Another facet of the handling element looks at the payment options at hand. We keep a record of all the payment options available on a particular bookmaker. If you prefer to use an ewallet, then you’d hope there’s such an option. Some bookmakers limit the choice of payment methods on their site. This makes it difficult for customers to deposit and withdraw funds. It might be that you don’t like providing your banking details. Fine by us.

The top providers give their customers the choice to deposit and withdraw via their bank card, bank transfer, and a host of credible solutions. Ewallets have become a popular vehicle for choice when funding accounts. You can limit the interaction between your actual bank account and betting provider. Instituting a middle-man isn’t a bad idea. Prepaid cards are another great option. Load up and fuel your tank with prepaid funds.

Assessing deposit and withdrawal times and associated fees are also part of the payment review. We try our best to inform you as to whether there are any hidden fees lurking in a black hole nearby. Bookmakers should not charge additional fees, nor should they implement betting taxes – at least not the best ones.

Licensing: Are we safe for take-off?

An imperative part of assessing the credibility of a bookmaker. You don’t want to sit in a rocket designed and built by unqualified individuals. Part of our deep dive into the overall bookmaker analysis is looking at valid licenses. Bookmakers who aren’t registered, licensed, or regulated are only in it for a quick buck. The best bookmakers are all registered and hold valid licenses from at least one gambling commission. If they aren’t licensed, they can’t be trusted. But, you needn’t worry. Bookmakers without licenses won’t feature on our list, nor will they get any sort of mention.

In conjunction with gambling licenses, is the question around security. As you are providing online bookies with your personal information and certain financial details, they must be secure. The best betting providers hold SSL certificates and encrypt all of the data on their platform. Any data that is stored on their database, will be monitored and protected.

Extraterrestrial Handling Points

Scoring high in the handling department requires additional services:

  • 24/7 customer support
  • A wide selection of payment methods with two-step authentication
  • Zero additional fees
  • Instant processing times
  • Multiple licenses and membership

Best Providers

Innovation: Space in full force

Yes, online betting is exciting in itself. However, what makes one bookmaker stand out from another? Innovative, creative formulations are held in high regard. At, it’s this type of innovation and creativity that we’re after. But, innovation remains benign if it is not implemented properly. The appeal and effect of individual innovation is what seals the deal.

Below, we have outlined several of these innovations. If you happen to find a bookmaker that offers one or more of these, you might just be in luck! Our lab makes sure that the best providers all offer a couple of special features and services. The top 10 sports betting providers will certainly offer you such innovation.

Cash Out

One of the features that most online providers offer. Cash out allows you to get your money back while an event is on-going. You can cash out at any point during a live game, and your return is dependent on the likelihood of your bet winning.

Odds Booster

This will allow you to boost your odds and increase your potential winnings. Usually, there are no hidden terms and you’ll have free reign. The more offers, the better. This is a great additional offer, over and above the standard ones. Bookmakers who offer daily or weekly odds boosts get a green light from us!

VIP programs

Some bookmakers invest heavily in creating an exclusive VIP scheme or loyalty program. These programs are put in place to reward loyal customers. Rewards include cash prizes, exclusive offers, and more. As an existing customer with one such provider, you’ll be able to sign up relatively easily.

The great thing about these types of programs is that all your betting activities contribute directly to your overall loyalty level. Level up and your prizes become more appealing and generous.

Live Betting and Streaming

Live betting has become a standard feature of any serious sportsbook. However, it’s the quality of the live betting that we’re interested in. Also, many bookmakers might not offer a dedicated streaming service. Can you live stream races or events? Being able to follow the action as it plays out, is a massive plus. In the lab assessment, the possibility of live streaming is a golden ticket to the top. The best betting provider football will certainly have such a feature waiting for you.

Bet Builder Delight

Now, here’s one for the books. A bet builder is a fairly new concept and not every provider has this feature. By using a bet builder, you can create your own pre-match bet by selecting your chosen markets. The bookie will then calculate your odds. You will need to contact your bookie via their social media account and request your bet. You need to ensure that your chosen bookie offers this service and has an active social media account. This brings us to our last innovation.

Social Media Accounts

Bookmakers who have active social media accounts are contributing to their innovation score. You will be able to follow your favourite bookmaker via one of their accounts and receive regular updates, news, and the latest offers. It’s a great way for you to stay in the game.

It’s a Podium Finish!

After having gone through all the criteria, we’re sure you’re eager to find out who claims the eventual prize. It’s difficult to determine an outright winner. The best bookmakers might excel in one aspect and come in at a close second in another. Thus, we have compiled the sports betting provider recommendations for each of our three key areas – range, handling, and innovation.

Best in Range

Betway comes up trumps in this regard. With a nifty welcome bonus that gives you added flexibility, you can bet on a total of 30 different sports. The sportsbook caters to you, as a Canadian punter. The entire experience is truly Canadian and tailored accordingly. Ice hockey, basketball, soccer, and football all feature heavily with some exciting twists.

Best in Handling

888sport offers you very strong fundamentals. You’ll receive a superior betting platform that combines versatility with stability. The entire user experience is streamlined. Customer service comes to the fore, with a responsive team on call. 888sport is licensed and very secure. There are various security protocols in place. A wide variety of payment options are also available at your convenience.

Best in Innovation

Last, but by no means least, is the award for innovation. This is a tightly contested award and there are a couple of bookmakers who come to mind. Surprisingly, Rizk is right up there with the best. A ton of creative features and offers are on display with the Rizk sportsbook. You will have the pleasure of taking advantage of weekly odds boosters. There are a variety of promotional offers up for grabs. Cash out when your favourite team has all but secured the win.


We hope that this was an enlightening and insightful look into our laboratory. Now you know what comprises our assessments and how PlayersBest decides on its awards for best bookmakers. The experts in the lab spend their days studying the intricacies that make up each operator. We hope that it is brought across in an informative light and gives you the best chance of choosing your next bookmaker. Keep in mind the three elements – range; handling; innovation. With these three earthly elements, you’ll be able to take on a galactic empire. Use range for provisions, handling for a strong foundation, and innovation to go the extra mile.

The best sports betting site is only one of our fantastic awards. You can check out a variety of others by visiting!

Best Providers

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