Head of Casino Operations
The world of online casinos twinkles like a starry night sky, full of wonder and possibilities. Not only that but there’s always new casino operators appearing off in the distance. In fact, there can be so much out there that it can seem a touch overwhelming when you take a step back to really take it all in.
It’s all too easy sometimes to feel out of orbit when journeying through all the places to find your favourite slots and table games. But more options means more chances to find the perfect new casino for you. It also means that even the older casino sites out there are given an incentive to up their game. More competition means more quality, after all.
However, some people don’t know where to begin looking, new or old. Because of this – and despite the many amazing different options that are out there – people end up settling for less. Well, that simply will not do. We hereby consider you part of our cyberspace crew, and it’s our job to help you navigate your destination. In this article, we’ll be focusing on the most recent casino options, because they really are a whole betting galaxy of their own.
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What do you think we most often get asked when we embark on such a mission? ‘Captain’, we hear you cry, ‘why are we looking for a new casino online if there’s already so much great stuff out there?’. We’re glad you asked.
Firstly, more competition is better, even if you end up in the same place. All these new upstarts create a very high-pressure atmosphere and that simply raises everybody’s game. But they have far more to offer than mere incentives of quality. These casinos are their own betting planets, with their own atmospheres and way of life, which is to be respected and appreciated.
Of course, that’s the case with every betting site, and some newer and older options might be very similar. However, if you ask us, the whole point of a new online casino is to provide new experiences. And that’s exactly the point of them, because finding something unique is more likely to come from a more modern source.
Why? Well, it’s the same reason our species and every other have been created since the dawn of time, and that’s creation is vital to our survival. Just as we created fire to help us make it through the winter, and the Martians created moon soup to help them grow big and strong – or at least that’s the rumour going around the bridge – modern casinos innovate to survive in this high-pressure atmosphere. Creativity is their spacesuit, because they need it to gather new customers in such a crowded market.
Don’t get us wrong, all the fundamentals still matter. You still need a license and great customer service, for example. That hasn’t changed. But the reason we look at modern casinos is that we’re looking for a betting experience that stands above all the rest.
Wait just a second – hold off from hitting that big red lift-off button. Don’t a lot of sites nowadays do a little bit of everything? They most certainly do. Before we talk in detail about what makes a great new online casino, we should first discuss the parameters of our mission.
A lot of sites aren’t just casinos anymore, and they aren’t just sportsbooks, poker or bingo sites. They can be any of those all at once. So, while our focus here is on casinos, our mission includes exploring any operator that offers a casino as a significant part of its betting product.
In terms of whether or not one of these jack-of-all-trade options is right for you, we’d say it all depends on your personal preferences. Some people like to play just casino games, some like more of a variety. Some casinos even have their own niche, like focusing on certain themes or slots. And we don’t view any of these as being objectively bad. We just think they have their own target audience.
That’s why this cosmic journey to a new online casino is going to take us. We can help you understand the objective and fuel this rocket ship in the right direction, but it’s up to you where you want to go. That’s something we really want you to think about just before we get into the nucleus of what we look for. Consider what kind of games you like to play, but also what other genres you might want to play in the future.
It’s a big wide betting galaxy out there, and you shouldn’t just stay grounded on Earth. You’ll never know what you like until you explore. With that said, ultimately, you know what you like better than we do, and the decision lies with you.
The reason we have called this list the Big Bang is because we want to take you from the inception of our considerations of a recent casino operator to the final recommendation. As you’ll see here, we take finding you the best possible casino very seriously. More importantly, we hope it gives you a sense of what goes into our recommendations as well as helping you better understand your priorities when looking for the best casino site for you.
One thing that’s really important during our analytical process of any new online casino is we want to have as close an experience as the average user as possible. Like studying alien life, you must put yourself into the shoes of others to truly understand what they’re experiencing. And for most people with betting sites, that usually means the welcome bonus.
This is a promotion which is designed to get new people on board – and it usually works. A lot of people do find themselves checking out a casino because they were tempted by a promotional offer for new customers. It could be a new casino online no deposit bonus or some free spins. Whatever takes your fancy.
What is important here is that they back all this up with solid terms and conditions which make the bonus tangibly worthwhile, as opposed to simply being immediately attractive. We don’t want any space sirens on this trap, bringing us to shipwreck with unfair conditions.
Naturally, we then take a look at other promotions. They’re usually right there next to the welcome bonus, after all. This is actually really important because you cannot assume that just because a betting site has a quality welcome bonus, the rest of the promotions will also be solid.
Some accept that the welcome bonus will be more generous than others, but we personally think that maintaining your loyal customers should be every bit as important as attracting new ones. Plus, there’s nothing the other promotions can’t do that a welcome bonus can, perhaps with the exception of a new casino online no deposit bonus.
For a new betting site too, this is really a chance to stretch those creative muscles. A lot of people think that promotions are about sheer mathematical value – and certainly, part of it is to do with that. But we don’t want you to forget that in addition, they’re also somewhere a site can really showcase their personality. With any luck, they can come up with something individual that sets them apart from the old guard.
Getting to play new casino games free with new online casino no deposit bonus options is a great example of this. Although, of course, the new online casino no deposit bonus would need to be a welcome promotion. Other promotions must find other ways of standing out.
One example is we really appreciate when casino operators bring social elements into their promotions. This is something we’ve noticed new sites doing very well in particular, with competitions being a great way of fostering interest in a fresh product. Of course, promotions are all about garnering interest from a welcome bonus to the whole betting bonus selection, so we expect the best new casino online alternatives to absolutely excel throughout.
Like everyone else, we’ll now need to register. Many people don’t pay much mind to this process, which is understandable because a good registration process should be seamless. That said, the ease of this process, we think, is a great reflection of the site.
It shows how much they have considered the user journey and that is absolutely something that will be fundamental in your enjoyment of the site throughout. So, is it easy to register with the site? If so, it is certainly something that we will log down as a positive in our captain’s notes.
The reason we say shoot for the stars here is because our standards when it comes to security are to the moon and back. We don’t care whether we’re comparing a new casino, an old casino, a middle-aged casino: it doesn’t matter. Security for any betting site we recommend has to be absolutely flawless.
Banking options need to themselves be trustworthy and legitimate, and it’s the same with software developers. This helps us understand if the games are truly random and fair, as does independent certification. In other words, if we don’t view a site as adequate, not only will it compare badly but it won’t even make the comparison. One favourable point though we will make about new betting sites is that generally, they’re very forward with this information. That really helps because they haven’t had the years to craft a reputation like some pillars of the industry.
Another reason we like to check out the software developers is to get a sense of the kind of variety you can expect. Just to be clear, when we talk about variety on a casino site, we’re not simply talking about how many different versions of the same game there are (although that can be handy in some cases to diversity betting limits). No, we are looking for a variety of playing experiences.
There is no purer way for a new casino online to showcase what makes them special than giving their user a gaming experience they have not had before. A great selection of games is vital, but just as important is the range of creative directions you can find. That’s why software developers are so important. More cooks in the kitchen can spoil the broth, but if they are good enough, it can also mean a much greater variety of flavours to choose from.
Now, when it comes to site design, the way we approach every element is about spending as much time with the site as possible. Much like moon exploration takes time to get used to the atmosphere, we need to spend time with a site to understand its design – which is exactly what we do.
First off, when it comes to the site’s looks, what we do is assess its aesthetics and come up with some impressions of the kind of style and audience the site is after. We can’t tell you what looks good to you, however, we can much more objectively check out the structure and technical site of the site. Both impact how easy a site is to use.
So, if everything is seamless, easy to find and works without slowdown or technical issues, we’re looking at an ideal design situation. Once again, we put the casino site to the test by pushing it as far as possible. Quite simply, we achieve this by playing the games, using the site and noting any issues. Like meteors in the Earth’s atmosphere, the fewer, the better.
One point we’re going to make on design applies especially for mobile, and that’s people expect more innovation in terms of the looks of a newer betting site. Once again, it comes down to that need to stand out. Mobile wise, the pressure is even greater. It’s simply more demanding in terms of technical performance, and the need for an engaging and intuitive interface. Obviously, this can be expensive, which should be taken into account when making a comparison.
That said, our standards are still sky-high for a new casino online. And there is no better place to innovate or show that you’re a forward-thinking casino operator than via portable platforms.
The point in our journey is to answer this all-important question: what makes a casino site special? With so much out there in terms of new options – and indeed, general casino operators – there needs to be a reason for someone to choose this casino over all of the other options. This is where we start to put all of these different elements together. It’s like all the pieces of a rocket engine: it all needs to work together to make any kind of progress.
So, we consider everything we have seen and note what it is that is exceptional about them. It could be that a casino operator does something completely original and entirely new. In that instance, the answer to this question about why you would choose them is really straightforward. However, that’s not always the case.
Few casino options can actually reinvent the wheel. That’s no criticism, though. With so many new online casinos, it’s tough to do. You can’t have a moon landing moment every day. But they can distinguish themselves in a lot of different ways. It could be that they focus on a certain type of game. It could be that they excel in mobile interface. The customer service could be fantastic. Perhaps there’s social elements or great promotions which add a layer of creativity. It could be their design has their own stylistic ambience that people enjoy.
That brings me onto the final point of bringing all of those casino considerations. We not only ask what makes them special and why you would pick one casino operator over all the rest. It’s just as important to ask who this casino site is ideal for. That’s not just in terms of PlayersBest Canada geographical considerations, but also in personal preferences.
No new online casino is perfect for everyone. So, just as important is to ask who it is a casino site would appeal to. Whether you’re from Mars, Jupiter or plain old planet Earth, we’re all different, with different needs and preferences. In this kind of ultra-competitive environment, just being a good casino product is the baseline. They also need to show me that there’s an audience out there who would choose them over all the other amazing options in the online casino cosmos. Only then can they get a recommendation.
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