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Best sports betting sites / William Hill Review

WH Sportsbook & Casino Review 2022

Is William Hill the best betting site in the universe?

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You’ll probably recognize the William Hill bookmaker as being one of the most famous UK sportsbooks. While that’s pretty impressive, we wanted to know what William Hill betting is like for Canadian sports fans and gamers.

The UK brand has been in existence since way back in 1964, and has since started getting serious about North American punters. In fact, Canadian players can pick up $250 worth of free bets when they sign up – so why not go ahead? Just pop in the CAN250 promo code to get started.

With a dedicated Rewards Club for loyal players, a committed customer service team, and over 56 years of gambling expertise, we really couldn’t fault this popular operator. If you really want to do your research, then you can read our review to see in detail why William Hill ticked all of our boxes

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Good but not great
"I have been punting on WilliamHill even before their online platform came out and it was my go-to bookie when I was in Europe. However, ..."
Lots of reasons to love William Hill
"I sometimes feel old enough to remember when WH started... Aside from that, I did;t realize til joining the site that I'd get access ..."
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2 User Reviews
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Pilot Heidi Kennedy
Pilot Heidi Kennedy
Last Updated on 17/03/2023

My exploration into the William Hill galaxy

I’ve heard a lot about William Hill from my friends over in the UK. They’ve told me that this is a site that’s great for betting on sports like soccer and horse racing. While that’s interesting, I’m keen to see what William Hill sports betting is like for Canadian sports. So you’ll get to see me trying my luck at the William Hill bookmaker for betting on hockey. Plus, I’ll be laying down some wagers at the William Hill online casino. This means that you can simply read this lab review and work out for yourself whether you can trust William Hill with your cash.

William Hill Logbook: what happened so far

  • 01. January 1964: William Hill starts its offer.
  • 01. June 2012: William Hill expands its service to the USA
  • 09. October 2020: We updated our William Hill test

Countdown: What you can expect - this is our William Hill review

If you’re anything like me, you’ll know that most betting sites are pretty similar. Sure there might be a slight difference in the odds and bonuses. But on the whole, most betting sites aren’t exactly renowned for their originality. So I’m determined to make my William Hill experience report as interesting as possible. This means that I’ll be spending a couple of days at the William Hill bookmaker and casino. Not only will you watch me laying down my bets, but you’ll get to witness the thrilling spectacle of me setting up my first account. So sit back and watch as I judge William Hill according to the following categories.

Is the William Hill site easy or a nightmare to use?

I’ve had the unfortunate experience of using many betting sites that look like they were designed by a seven-year-old. So I’m going to be very tough when it comes to rating the overall design of the William Hill website. Ideally, I’d find that I can actually find my sports bets without having to wade through endless sub-menus. Plus I will instantly cancel my William Hill account if I have to deal with lots of pop-ups. After all, I just want to be able to try some William Hill betting without admiring some web designer’s skills.

How do you actually create a William Hill account?

OK, so this might not be the most exciting part of this review. But you’re not going to be able to try some William Hill sports betting unless you have an account. So I’ll walk you through how you sign up to the sportsbook. You’ll learn what kinds of details you have to give William Hill. I’ll even let you know how long it takes William Hill to verify your account.

Is William Hill any good for mobile betting?

Who wants to be shackled to their computer to put down a bet? I certainly don’t. So I’m going to see what the William Hill mobile betting options are. Ideally, I’d find a nice William Hill app. This should allow me to put down all my bets, make deposits and so on. But even if there isn’t an app, I’d expect to be able to use the William Hill bookmaker site on a smartphone or tablet. This is the 21st century, after all.

Is William Hill a legit betting site or a dodgy bookmaker?

While all betting sites will tell you that they are legit, the sad fact is that there are plenty of bogus bookmakers out there. Just because William Hill has been going for thousands of years doesn’t mean that it won’t rip you off. So I’m going to take a close look at how this brand is licensed. After all, I’m not hugely keen on having to break the law to put down some simple sports bets. Don’t worry, we’re not singling out William Hill for special treatment. Any bookmaker that comes into our lab will be checked in the same manner.

Should you trust William Hill with your cash?

I have to admit I get a bit nervous when it comes to giving my money to new betting sites. There’s something slightly nerve-wracking about entering in your credit card details at any bookmaker site. However, I’m willing to do all of this for your benefit. So you’ll get to watch me as I feed William Hill with my hard-earned cash. Obviously, I’ll warn you if William Hill has any sneaky fees for making deposits and withdrawals. But it will be a gold star for William Hill if it pays me my winnings without any fuss.

Is William Hill good for sports bets?

OK, this is where things get interesting. I have to admit that I’m a massive fan of the Toronto Maple Leafs, but don’t hold that against me. This is because you’ll see how I fare with my hockey bets at the William Hill bookmaker. I’m hoping that the William Hill odds are as good as everybody tells me. Plus I’ll want to make sure that there’s a decent William Hill sports betting bonus that enables me to maximize my wins.

Can you actually win at the William Hill online casino?

Did you know that there’s a William Hill casino? Me neither, but it seems that this famous sportsbook has jumped on the online casino bandwagon. So walk with me as I try my luck slot gaming and taking a spin on the roulette wheels. I’ll even don my finest tuxedo and enter the William Hill live casino. All for your benefit of course, but whatever winnings I make are 100% mine.

Does William Hill feature esports betting?

So I’m fairly new to esports betting. At first, I thought it was a joke, but then I realized that it’s often more exciting than betting on sports. So I’ll be carrying out my own William Hill esports test. So stand back while I get massively confused trying to bet on weird and wonderful games like LoL, CSGO and Overwatch. Once again, I’ll let you know if there are any bonuses you can use for esports betting.

Lift-off: Get a headstart at... William Hill test

I started off by loading up the William Hill website. This featured the brand’s elegant blue, yellow and white logo and I quickly felt at home. I was welcomed with a rather generous sign up offer. Plus I could simply navigate to the different areas of the site like sports bets, casino and so on. I have to admit that the William Hill site loaded a little slow, but that’s probably just my lame internet connection. I’ll be honest and say that William Hill isn’t exactly bringing anything new to the concept of betting site design. Everything’s where you’d expect it to be, and on the whole, it’s a nice looking website.

But who cares about such superficial concerns when there’s some William Hill betting to be done? Thankfully the brand makes it easy to get straight into the action. Just click on the Betting tab at the top and you’ll be taken to the William Hill bookmaker page. This features all of the sports betting odds. To be honest, it’s a little intimidating at first as there are so many bets on offer. But once I found my beloved hockey page, I found it easy to fill up my bet slip with all manner of misguided bets.

But what about mobile betting? If you’re anything like me, you want to be able to bet on sport 24/7 no matter where you are. So I was very pleased to find that there are some great William Hill apps for iOS and Android devices. However, I should note that there is a separate sports betting app and a dedicated William Hill casino app. Having two apps for the same betting site might be a little inconvenient, but it actually helped with the app loading times.

I’ll admit that I’m actually getting a little ahead of myself. This is because I had to create my first William Hill account before I could actually put my bets down. So I was pleased to see that William Hill has made this whole process as painless as possible. I merely clicked on the Join Us button and then had to fill in a page of personal details. There’s a handy box where you can select Canadian dollars as your preferred currency. It took about two minutes to do all of this. Once my account was verified, I could start betting.

Is William Hill the safest betting site in the galaxy?

You’ll know that William Hill is one of the longest-running bookmakers. This means that it’s a pretty safe option. But I couldn’t resist taking a quick peek at the site’s licensing. After all, no bookmaker is going to win one of our awards if it isn’t licensed. So I was mildly relieved to see that this site is licensed by the UK Gambling Commission and the Gibraltar Gambling Commissioner. What does this mean for Canadian players? Just that William Hill has proven to be a safe and fair operator. Plus it’s legal to bet here from Canada.

Still not convinced that William Hill is safe? Well, you should take comfort from the fact that William Hill’s website has state of the art SSL encryption. This basically stops any hacker from liberating you of your personal information and deposits. I should note that William Hill has a fair amount of responsible gambling tools. Nobody enjoys having limits on their betting. But I have to admit that deposits can be useful. Especially if you’re anything like me and get carried away with your hockey betting every now and then.

But what about those payments? I found that I could just put down a basic debit card deposit and it quickly showed up in my account. Don’t have a debit or credit card? Then you’ll be pleased to see that William Hill features a few other Canadian-friendly payment options. These include the likes of Instadebit, along with other payment brands like PayPal. Just bear in mind that William Hill withdrawals made with Instadebit can take up five working days to land in your account. To be honest, this isn’t too bad and it’s roughly what you should expect from most betting sites. I was able to make my deposits and withdrawals without any of those nasty processing fees.

So far, so good, but I couldn’t resist checking out the William Hill customer service options. This is because I had one disastrous experience with a bookmaker who wouldn’t even bother to get back in touch with me. Thankfully, I found that William Hill’s customer support is first class. All I had to do was to go to the help tab and click on the live chat button. I managed to get my questions answered by a real human, not some lame bot software. Plus there was also an email customer support available, and a massively detailed FAQ section.

In orbit: Discover the possibilities at William Hill

I was also impressed to see that William Hill is willing to be fairly creative in how it conjures up its odds. This is because it has a cool #YourOdds feature. I simply sent the William Hill Twitter account my suggestion for a hockey betting market that it had missed. Then the bookmaker quickly came back to me with a decent price. It’s a great way to hunt down a little extra value with your sports bets. I’d hope that other sportsbooks incorporate a similar feature soon.

William Hill Sports Betting

Intergalactic findings in my William Hill sports betting review

Now it’s down to business as I finally got to lay down some bets at the William Hill bookmaker. Unsurprisingly I went straight to the hockey section. Here I found a good amount of betting markets for my beloved Maple Leafs. I quickly realised that the William Hill sports betting odds were about standard when compared to other bookmakers. So I refreshed my sports betting knowledge and put down a moneyline bet on the next Maple Leafs match. But I also found that I could put on a spread bet in my bet slip. This was all easily done and the potential returns were automatically calculated for me.

Not that the William Hill bookmaker is all about hockey betting. The brand covers all regular North American sports like football, basketball and baseball too. Plus the William Hill website is worth checking out if you’re into anything from soccer to tennis. Obviously, you probably won’t need me to tell you that William Hill is a world-renowned horse racing bookmaker. But did you know that the William Hill bookmaker also has odds for everything from water polo to hurling? Me neither.

I should definitely tell you about the William Hill sports betting bonuses. First of all, there’s an excellent matched bet offer for new customers. This is a fair amount larger than similar deals from other sites. But it was the enhanced odds promotion that really got me excited. I found that these enhanced odds simply gave you a better price for your bets with no nasty surprises. It’s a matter of luck as to whether you’ll get enhanced odds for your favourite sport. But I was lucky enough to get enhanced odds for the next big NHL game.

I was also impressed to see that William Hill is willing to be fairly creative in how it conjures up its odds. This is because it has a cool #YourOdds feature. I simply sent the William Hill Twitter account my suggestion for a hockey betting market that it had missed. Then the bookmaker quickly came back to me with a decent price. It’s a great way to hunt down a little extra value with your sports bets. I’d hope that other sportsbooks incorporate a similar feature soon.

Finally, I should note that if you want to see the best kind of William Hill sports betting online, live betting is where it’s at. This is because the William Hill bookmaker gives you free live streaming for many top sporting events. I found that it was great fun to watch the live streams of anything from soccer to tennis as I put down my bets. All in all, a top-class betting service.

William Hill Casino

Did I get galaxy-sized wins in my William Hill casino test?

So what about the William Hill online casino? I’m partial to some casino gaming while I’m waiting for that next big hockey game, and the brand’s casino kept me entertained. This is because the William Hill casino features way more games than I’m going to be able to find in one review. I started off by playing some of the fun movie-themed slot games. While I didn’t get lucky playing The Dark Knight, I switched over to play The Matrix slot and things got better. This gave me enough confidence to try my luck on the site’s jackpot games. Obviously, I went straight for the Jackpot Giant slot game. This is because it was displaying a seven-figure jackpot when I wrote this William Hill casino review.

Sadly I failed to land the jackpot, so I gave some of William Hill’s table games a try. To be honest I was impressed with the sheer range of blackjack games on offer. Plus there was a good amount of roulette variants too. However, it was at the brand’s live casino where things got interesting. I have to admit that I had to consult our PlayersBest guide before I went to the live dealer tables. This is because you have to play with real money as there is no freeplay mode. But amazingly I managed to walk away with some respectable winnings from a few rounds of Grand Baccarat.

You’ll know that casino wins are mostly based on luck. So this is why I went hunting around for a William Hill casino bonus so that I could make these wins even better. Thankfully I found that the William Hill online casino has a decent buy-in bonus for new customers. This pretty much doubled my first William Hill deposit so that I could play with more wagering funds. But it didn’t stop there as William Hill has lots more cool promotions for existing customers. You could get bonus spins for some of the biggest slot games or even pick up prize winnings by topping a slots gaming leaderboard. In fact, the only thing that stopped William Hill getting my nod for being the best online casino was the fact that there wasn’t any kind of loyalty club. Despite this, I’d definitely recommend that you take a trip to the William Hill online casino.

William Hill Poker

Vanish down a wormhole with my William Hill poker review

Again, William Hill surprised me by putting on a quality poker gaming service. All that you have to do is download the brand’s poker software and you’ll be straight into some top card gaming action. I found that there was a wide range of sit and go’s and no shortage of multi-table tournaments. Games featured included classics like hold ‘em poker, Omaha high poker and seven-card stud. To be honest my poker skills aren’t up to much. But I still managed to keep some of my bankroll in playing a few rounds of the Age of the Gods Twister.

What made everything much better was the fact that William Hill served up a good amount of poker bonuses. Just take a look at the brand’s welcome package. This gave you plenty of extra wagering funds to play with, and you even get some tournament tickets. You won’t need a William Hill bonus code to claim this deal and it offers a great introduction to the poker section. I should also note that William Hill has lots of promotions like its Weekly Twister Races. To be honest I didn’t have long enough to try some of these out. But it’s more evidence that William Hill is being creative with its poker gaming tournaments. All of which means that William Hill should be able to cater to even the most hardcore of poker fans.

William Hill Esports

Why my William Hill esports review went to another world

I’ll admit that I’m fairly new to esports betting. While the likes of League of Legends and Dota 2 are lost on me, I was pleased to see that William Hill covers the Overwatch League. This is pretty similar to betting on the NFL, except that it’s a fast-paced action video game. The William Hill betting odds for Overwatch seemed to be competitive, and I’d expect them to be the same for anything from CSGO to Rocket League.

What’s best is that I could even use the William Hill betting bonus for esports. William Hill also served up a good amount of betting markets for each esports match. To be honest, I was happy enough to be putting down basic moneyline bets, but it was nice to know that there were other options. This is especially true as I managed to somehow back a complete outsider who went on to win a big Overwatch League match. I’m pretty sure that this was largely luck, but it will definitely mean that I’ll be coming back to William Hill for some esports betting.

William Hill Sport Betting FAQ

🔐How do I get a William Hill login?

Read our review of the William Hill sports betting platform to see how you can register an account at this online sportsbook. The good news is that it’s pretty much the same process as you find at all other sportsbooks and online casino sites in Canada. This means that you should be able to set up your customer account in just a matter of minutes and then can start betting on your favourite sport straight away.

🏈What are the William Hill football odds like?

Check out our review of the William Hill sports betting site where we will take a close look at what kinds of football odds this brand has. We’ll be comparing William Hill’s NFL and CFL football odds with those found at the best online sportsbooks in Canada. This means that you will instantly get to see whether you should come to William Hill for your football bets or whether you should head elsewhere. 

🎰Is there a William Hill casino bonus?

While we focus on the William Hill sports betting platform, we can’t ignore the fact that this site boasts a seriously impressive online casino site. So make sure that you check out our review to see what kinds of casino bonuses might be available. We’ll examine what kind of casino bonus this might be and we’ll also compare this deal to the best online casino promotions in Canada. Perfect for getting more from your online gaming.

🏀How good is the William Hill live betting platform?

Live betting is big news at the moment, and you can find live bets for anything from sports to casino games at most of the best online gambling sites in Canada. So make sure that you read our review of the William Hill sports betting platform to see what kinds of live bets this brand has to offer. We’ll also see whether William Hill has any cashing out options that give you even more flexibility over your bets.

🏇Are there any William Hill ante post bets for horse racing?

Read our guide to the William Hill sports betting ite to see what kinds of horse racing bets this brand has. You’ll get to learn whether you can bet on the horses ante post or whether you’ll have to wait closer to the start of the big race itself. Don’t forget that we’ll also reveal some awesome betting tips that you can use for all of the biggest horse races in the US like the Kentucky Derby, Belmont Stakes and much more.

William Hill review: Conclusion

I think that William Hill is easily one of the best betting sites that I’ve come across. Sure, there are lots of betting sites with bigger bonuses and flashier promotions. But if you want a betting site that gets the basics right, then William Hill is the way to go. This doesn’t just cover the William Hill bookmaker, as even the brand’s gaming site scored well in our casino comparison.

It’s all a refreshing reminder of what you should be looking for in a betting site while traversing the gambling galaxy. Sometimes you don’t need to reinvent the wheel. To be honest, all I’m looking for is a betting site with competitive odds and fun gaming options that I can legally use in Canada. Plus with some decent special offers to give me a little boost, it’s easy to see why William Hill is one of the world’s top betting sites.

User Reviews for William Hill

4/5 – 2 User Reviews
  1. Good but not great

    I have been punting on WilliamHill even before their online platform came out and it was my go-to bookie when I was in Europe. However, their online platform lacks when compared to some of the newer bookies. WH is still in its infancy in the US and maybe, with time they can adapt much better.

  2. Lots of reasons to love William Hill

    I sometimes feel old enough to remember when WH started… Aside from that, I did;t realize til joining the site that I’d get access to a casino too. I don;t often use it but its there if ever I fancy a change. most of my time on the site is taken up by the sportsbook though – and it is a superb sportsbook to explore. I never got lost once – and that’s saying something compared to numerous other sportsbook i could mention (but wont…)


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