When we started Growth Leads, we didn't spend much time thinking about branding. We took it very literally - Growth, because we help brands grow. Leads, because we generate leads. We made a logo, put up a website, and focused on building. Since then, we've grown into a global team of almost 150 exceptional people who are experts in their fields, and created an ambitious environment where they're trusted to experiment, take ownership, and do their best work. We launched new products, built lasting partnerships, and created a high-performance business driven by experimentation, technology, and ambition. We may not have been paying much attention to our brand, but our results have been doing the talking for us. Now, as we continue to grow, it's time for our brand to catch up with the company we’ve become.
Growth Leads described what we did on day one. PLAYERSBEST describes what we stand for today. Everything we build is in service of one idea: being the best - for the players who rely on our products to make informed decisions, for the partners who trust us to deliver, and for the people who build their careers with us. PLAYERSBEST puts that ambition right in our name. It's a commitment, not a claim. The best content. The best products. The best people. The best place for partners, players, and talent to find what they're looking for.
Although the name has changed, our history remains woven into the brand. Our new symbol is built on the foundations of the original Growth Leads identity. The three triangles that formed our first logo have been brought together into a single, unified mark - reflecting our evolution from a growing affiliate into a mature global brand. Look closely and you'll find a subtle "P" and "1" within the symbol: reflecting PLAYERSBEST and our ambition to be the first choice for everyone we work with. We don’t want to hide where we came from. We’re building on it. That's true of the logo, and it's true of the company.
Nothing changes operationally. The same people you've been working with are still here. The same products keep performing. The same standards still apply. Your contacts, your agreements, and your campaigns continue exactly as before. You'll simply see a new name, a new look, and new email addresses ending in @playersbest.com. Over the coming months, you'll see the new identity roll out across everything we do: from our products to our presence at industry events.
This rebrand marks the start of our next growth phase, not its culmination. As we look to the future, our focus remains on investing in our products, expanding into new verticals, and continuously expanding our talented team
If you're a partner - current or future - we'd love to talk: [contact link].
If you're someone who wants to do the best work of your career, take a look at our open roles: [careers link].
