It’s official! Rush Street Interactive’s sportsbook brand, BetRivers Louisiana, is now the exclusive online sports betting partner of the New Orleans Pelicans NBA team.

BetRivers has just signed a contract with the world-famous basketball team that is the New Orleans Pelicans. As a result, BetRivers Sportsbook is now officially the New Orleans Pelican’s exclusive sportsbook partner. As a result, BetRivers Sportsbook will now have branding throughout the Smoothie King Center.
This is the official home arena of the New Orleans Pelicans and NBA fans can expect to see lots more branding and advertisements from BetRivers Sportsbook. The Chairman’s Club will also be renamed, this VIP-themed club is now the ‘BetRivers Chairman Lounge’.
Following the legislative changes to Louisiana online sports betting regulation on 28 January 2022, BetRivers was one of the very first operators to be given regulatory approval from the governing bodies in the Pelican State. This opened up a new world of opportunities for the betting company. BetRivers Sportsbook wasted no time in creating valuable partnerships that will inevitably lead to future growth.
To add further value to this new branding partnership with the NBA’s New Orleans Pelicans, BetRivers has also hired Brandon Stokely as its main Brand Ambassador. This is in an attempt to tighten the bond between BetRivers sportsbook and betting fans in Louisiana. Brandon Stokley is a previous 2x Super Bowl champion who represented college sports teams in Louisiana.
In addition, Jimmy Ott, who is an experienced media broadcaster in the state of Louisiana, will also have a Brand Ambassador role, alongside Brandon Stokely. Richard Schwartz, the CEO of BetRivers, states that the new partnership with the NBA team and Chairman Lounge upgrade is a notable RSI investment that’s needed to improve the betting and viewing experience for fans.
Also, he expressed that he is thrilled to see BetRivers sportsbook open its virtual doors in the Pelican State. And above all, BetRivers are incredibly proud to become the exclusive sports betting partner of the NBA’s New Orleans Pelicans.
BetRivers is off to a flying start since the launch of the legal mobile sports betting market in Louisana on January the 28th. In the first weekend alone, there were 3.4 million transactions in Louisiana. This goes to show just how popular sports betting in Louisiana really is. Less than a few weeks after the launch of mobile betting in the state, BetRivers has already signed a massive deal with the New Orleans Pelicans.
As part of the deal, there will be lots of BetRivers advertisements throughout the home arena of the Pelicans. For example, the front row of courtside seats in the Smoothie King Center will include BetRivers branding. Also, the new BetRivers Chairman lounge will be available to courtside ticket holders.
The lounge now has live odds boards too. This comes following the rebranding of the Chairman’s Club at the stadium. BetRivers is currently offering one of the best sportsbook bonuses in LA as well. New sportsbook sign-ups can claim a $250 deposit match bonus on their first deposit as an incentive to attract new sports bettors in Louisiana.
It’s no secret that Louisiana is home to a massive crowd of passionate sports fans. Because of this, it makes sense to see the New Orleans Pelicans create a partnership with an online sportsbook such as BetRivers, which was one of the very first online sports betting sites to get the green light from Louisiana authorities. With this in mind, it was clear to see that BetRivers was a top contender for this partnership. The sportsbook at BetRivers delivers a high-quality sports betting experience, which is precisely what passionate sports fans in Louisiana both expect and deserve.

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