Caesars Inc. Invests in SuperDraft DFS App

On January 25, 2022, Caesars Entertainment Inc. announced its investment in DFS platform SuperDraft Inc. 

This strategic move aims to add the ideal companion to Ceasars Entertainment Inc.’s already-established sportsbook and casino platforms, making the brand’s product repertoire even more relevant. 

This novel deal makes Caesars an initial minority equity holder, with the option for the company to increase its stake to up to 100% at predetermined levels over time.

The SuperDraft DFS app is already available across 35 US states and utilizes seven professional sports on its platform.

The brand has a unique and innovative multiplier game mode. This feature gives Caesars Entertainment Inc. an edge by benefitting from SuperDraft’s availability and popularity in 35 states. By offering a unique DFS product it becomes a serious competitor for other top DFS brands like DraftKings, FanDuel, and Monkey Knife Fight.

For Caesars Entertainment Inc, it’s all about branching out its customer base, strengthening customer retention and loyalty to the brand. Together with broadening consumer appeal by offering a unique DFS platform that is fully linked with the hugely popular Caesars rewards and loyalty program.

As part of the investment package, SuperDraft will join Caesars’ existing online brands, Caesars online casinos, the World Series of Poker, and Caesars’ land-based partner, William Hill, to become a comprehensive online and brick-and-mortar DFS provider alongside all of the other Caesars’ products.

Ultimately, SuperDraft will become a component of the Caesars “single wallet rewards solution” — which will offer members of the brand more versatility with online and brick-and-mortar options. Additionally, by tying in its famous rewards system and loyalty program, members will have another way of earning rewards and points that can be used at Caesars resorts across the US.

Other sports betting sites, like Bally Bet, have made similar moves, partnering up with Monkey Knife Fight, a sought-after DFS platform. However, Caesars Inc. plans on making its partnership venture an unforgettable experience for its customers, as well as using the opportunity for the significant growth of its customer base.

Here’s what you can expect from the new Caesars and SuperDraft partnership

SuperDraft and Caesars Entertainment are kicking off their partnership with a bang.

On February 7th this year, SuperDraft will be launching the SuperMillion Big Game Contest — it’s very first $1 million tournament. Players currently have the opportunity to take part in daily paid and free contests, and all players stand a chance to win a ticket to the SuperMillion Big Game contest, where they’ll compete for a first prize of $300,000. If you don’t land in the first place, there are two other $100,000 contests, with $20,000 first prizes to play for.

Both SuperDraft and Caesars CEO’s have only positive things to say about the partnership. Thus it seems that this venture holds strong consensus from the highest levels and is off to a very strong start.

About SuperDraft Inc.

SuperDraft, Inc. is based in New Hampshire and its Daily Fantasy Sports platform provides free play and paid entry to DFS contests. The company’s app is available for Android and iOS operating systems and it also has desktop compatibility.

SuperDraft is only available in the US. What really makes it stand out from its competitors is game mode development that both beginner DFS fans and expert players can utilize and appreciate. SuperDraft’s most famous game mode is probably Multiplier Mode, which gives players a completely novel approach to playing DFS with more lineup combination possibilities.

About Caesars Entertainment Inc.

Caesars Entertainment, Inc. is the largest casino-based entertainment company in the US and is becoming one of the world’s most diverse online casino entertainment operators. Caesars Entertainment Inc. offers a variety of amenities, some of the best casino bonuses in the industry and unique casino-resort destinations.

The company focuses on establishing a culture of value and loyalty among its members and guests by providing unmatched service together with technological and operational excellence.