New Jersey Devils and Super Group join forces

Betway’s parent company, the Super Group, has further cemented itself within the US sports market. The Super Group’s agreement with Sports Entertainment Acquisition Corp. has made waves which have certainly not let up. The latest deal having been made by the Super Group sees them partner up with the New Jersey Devils of the National Hockey League. 

Devils & Betway partnership

The latest deal will only lead to more exposure as Betway is set to be advertised throughout the Prudential Center, the Devils home of hockey. The partnership agreement will see Betway being a focal point of the Prudential Center and the actual team. Robust advertising and signage is on the cards as you can expect to come face to face with the Betway brand while visiting the center or watching from home.

Betway marketing on an upwards trajectory

The Super Group, overseeing the Betway brand, has been extremely successful in marketing the operator throughout the US and across the globe. With special attention given to the US, Betway has marketing deals with close to a dozen sports franchises. Teams include the Philadelphia Flyers (rivals of the Devils) and the LA Kings in the NHL and the Chicago Bulls and the Golden State Warriors in the NBA – to name but a few.

The current commitment to expansion within the US comes off the back of further relaxation of sports betting rules in multiple states. It’s clear that online sports betting operators will only continue to enjoy more freedoms in the coming months and years. The opening up of the sports betting industry is set to fuel mass revenue for private enterprises as well as the public sector. Betway, and more specifically the Super Group, has taken note and jumped at the opportunity. There is no doubt that the latest deal with the New Jersey Devils is another stepping stone in their overall aim at establishing an instantly-recognizable household betting brand. Strategically, partnering with the Devils was an empathic move which should pay off in the long run. The NJ Devils have yet to find the form they possessed in the 90s but who knows what the new partnership with the Super Group will do. It may light a fire under the NHL team from the Garden State; pushing them to strive for a fourth Stanley Cup.

Recent form of the New Jersey Devils

The past matchup between the New Jersey Devils and the Tampa Bay Lightning was a fixture to write home about. The Devils, on the road and under fire in Florida, found themselves 3-1 down going into the third. The team was able to turn things around and come out fighting with an impressive 5-3 victory after the final whistle. It’ll do the team a world of good, who currently find themselves sitting at a lowly sixth in the Metropolitan Division. There’s no doubt the Super Group will be following the progress of the New Jersey franchise with keen interest. An uptick in form will surely serve everyone well – from the players to affiliated brands such as Betway. One thing is for sure, the inclusion of the Betway brand will be sure to grow interest in the Devils. Betway holds significant sway in a number of corners of the globe and being affiliated with such a familiar brand will do the Devils the world of good.

At PlayersBest, we bring you all the latest news from the US. Make sure you read our weekly pieces so that you know what’s going on in the world of online sports betting as well as iGaming. Our experts work tirelessly to ensure that you have up-to-date resources on a number of topics!

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