No. 1 Searched Person on Google: Prediction Market Favors Savannah Guthrie
NBC anchor Savannah Guthrie will be the No. 1 searched person on Google in 2026, according to prediction markets.
The TV host has soared past traditional most-searched favorites, including President Donald Trump. The unresolved kidnapping of Guthrie’s mother, Nancy, is grabbing the news headlines once again.
We assess the frontrunners in this unusual prediction market and share tips for finding value when trading.
At a Glance:
- NBC’s "Today" co-anchor, Savannah Guthrie, is the firm favorite to be the most-searched person on Google this year
- Donald Trump won this prediction market in 2025: can he win it again?
- Follow the news cycles closely to find emerging favorites and value plays
How is the No. 1 searched person prediction market resolved?
At prediction markets like Kalshi, you can buy or sell shares in who you think will be the most-searched person on Google.
Other customers put shares up for sale, with the most popular favorites worth more. For example, one share in Savannah Guthrie at $0.19 means a seller thinks she has a 19% chance of being the most-searched person on Google.
Let’s say you buy a share at $0.19 and Guthrie ends the year as the No. 1 Google search. All shares resolve at $1.00, so you’d earn $0.81 in profit for each share you own.
The major difference between prediction markets and sportsbooks is that on trading platforms, other users set the price, not the sportsbook. That means you get a more accurate price based on the collective thoughts of thousands of traders.
This market is verified by Google Trends, which analyzes total Google traffic over 12 months.
Who will be No. 1 search on Google in 2026?
Guthrie, Trump, and the star of the 2026 Super Bowl halftime show, Bad Bunny, are among the frontrunners to be the most-searched person this year.
Savannah Guthrie: ‘Yes’ @ $0.19
NBC presenter, Savannah Guthrie, hit the headlines in February when her mother, Nancy, was abducted.
The ransom notes sent by the kidnappers have now come to light, according to news reports in the U.S.
The first note demanded millions in cryptocurrency as a ransom. The second note appeared to suggest Nancy Guthrie had died following the abduction. An apology by the kidnappers was included.
The mystery over what happened has sent traffic on the case soaring. Additionally, this is the type of media buzz that can send prediction markets soaring.
Savannah Guthrie wasn’t even on the radar a few months ago in this No. 1 Google search prediction market. However, the news developments sent Guthrie’s price up to $0.38.
That share price settled a little as early traders cashed in. However, it shows how feeding off the media buzz is essential when predicting outcomes.
Donald Trump: ‘Yes’ @ $0.16
The POTUS was among the most-searched people in the Year in Search lists for 2025 on Google.
With America250, the U.S.-Iran conflict, the World Cup, and the midterms, Trump is the value play for another big run in 2026.
Trump is the most-searched person on Google of all time. He has been the most-searched person every month so far this year. Therefore, the $0.16 on prediction market sites is an obvious ‘Yes’ buy for 2026.
Bad Bunny: ‘Yes’ @ $0.16
Bad Bunny is the most-searched Latin musician. His overall stats are pretty good, too, coming in third behind Drake and Taylor Swift for global searches.
Bad Bunny regularly nudges the top of the Spotify streaming charts. Plus, he has broken down cultural and language barriers as arguably the most popular Spanish-speaking artist in the U.S.
A spectacular halftime show at the Super Bowl in February hasn’t hurt Bad Bunny’s chances of hitting the most searches in 2026. Does he have enough to outperform Donald Trump or Guthrie in this market, though?
Trump offers most value as a 2026 top pick
Savannah Guthrie is in the news for the wrong reasons, but the mystery over her mother’s abduction will ensure many more Google searches.
The smart value play is to buy Trump's 'Yes' shares now while interest in the case continues. He'll remain near the top of monthly searches as long as he remains in the White House.
There is still plenty of 2026 to go, so consider selling later if other newsworthy figures emerge.
