Commander Luke Barnet
The Covid-19 pandemic has ground the world to a halt over the past year, hitting most global economies and multiple business sectors a long the way. The gambling sector has taken it’s share of the impact, with casinos up and down the UK closing their doors. For online casinos and gambling sites though, it’s a very different story…
The unique situation that a global pandemic has put us in means there’s been more of us sitting at home, with many turning to online casinos to provide a bit of excitement that’s been taken away from life. Experts were quick to predict this back in March 2020, and their predictions have largely come true – both here in the UK and throughout the world, a large portion of the money lost from city centre casinos and retail betting shops has been transferred into the online sector.
It’s not just the owners who are reaping the benefits of the surge in online casino activity – the increase in the number of online players has resulted in an increase in player expectations. Ultimately, this has helped lead to an increase in the quality of the site, apps and the games themselves, as operators strive to keep their punters happy. Additionally, we’ve also seen an increase in the quality & value of the welcome bonuses offered by online casinos, as the many sites in this crowded market find themselves outbidding each other for our custom.
As we enter 2021 in bleak situation, but with plenty of hope of a return to normality, online and mobile casinos are looking for ways to maintain player numbers beyond the pandemic era. Online casinos are strolling through the pandemic storm with relative ease, however uncertainty still remains over whether or not they can maintain this moving forward.
The revenue gained in the online gambling sector here in the UK hasn’t quite been enough to cancel out the revenue lost in the land based casino sector. Here in the UK, gambling revenue declined roughly 50% in 2020 thanks to land-based casinos having to close their doors for most of the years – many of them, for good. Globally, there has been an 11% decline in gambling revenue with American hotspots including Las Vegas and Atlantic City taking the brunt of the hit.